Mobile Relations

Ideal for one-to-one marketing and communications, the mobile phone gets as “close” to the target group as it’s possible.

The market is moving fast towards converting traditional media and essential digital application to handsets. Information, video, web, music, calendars, maps and payments are all converging on the mobile phone, creating the one essential tool people need at all times.

By combing a person’s wallet, family album and calendar in one device, the mobile creates immense opportunities for the marketing and communication business. But with these opportunities come certain obligations. In targeting consumers, advertisers and organizations must treat the access they have as a privilege-and view this exciting new media as a channel for shaping mobile relations rather than just another advertising opportunity.

“Any company, organization, sports club or public authority that has customers, members or employees with a mobile in their pocket has the potential of developing their mobile relations”

In our services and product development, MORE’s aim is shaping the future of mobile relations. We aim to create value for enterprises engaged in mobile marketing, by creating even more value for the user in the brands’ target group. MORE is helping its customers by taking a professional and sober approach to this fast emerging business.

Based on insights into the target market, which is fed back into the solutions we recommend, MORE provides customers with relevant, exciting and valuable mobile services and activities for the target group. Dialogue, interaction and user experience are keywords for a successful run in mobile relations.

“It’s simple etiquette: don’t come uninvited, bring something nice, don’t overstay your welcome and try not to leave a mess”