Technology & Channels

MORE works on several technical platforms delivering some of the most versatile and useful solutions for the mobile media. We are constantly developing new features and platforms and on this page you can get an idea about our current technology.

All concepts and solutions make use of one or more mobile channels in a way that offers the best user interface and user experience, ensures the best response rates and supports existing traditional marketing activities. The mobile activities are monitored, tracked and analyzed in order to evaluate best use of media and continuously enhance campaign’s and concept’s return on investment and attention. Based on users’ permission, relationship databases are formed allowing for future dialogue and long term customer relationships and loyalty.
If you want to familiarize yourself with some of our platforms and technologies, we are happy to introduce you to SMASH, MaMa, mCMS and Bluetooth

SMASH

The comprehensive tool for SMS, MMS, WAP Push and email.

SMASH creates and manages mobile marketing campaigns with a web-based graphical user interface. SMASH employs customizable modular wizards that make the management process intuitive and fast. The underlying system modularity results in flexibility and extensibility. The non-proprietary interfaces ease the integration process with existing applications such as web sites and CRM.

SMASH is MORE’s primary tool for all SMS and MMS activities and campaigns. SMASH is developed entirely by MORE, which gives us full control and first-hand development flexibility. It also gives us an ability to innovate, second to none in the market.

MaMa - the Mobile Advertising Management tool

MaMa is a sophisticated white label solution used for managing mobile ads.

With a user-friendly interface combined with robust technology MORE is able to sign up advertisers and publishers and build, manage and optimize campaigns while ensuring the highest Return On Investment (ROI) ratio for our partners.

MaMa encompasses the entire mobile advertising value chain, from defining the inventory and delivering the ads, to generating detailed reports. MaMa is a comprehensive mobile marketing tool still under continuous development by MORE to meet the fast-evolving demands of the expanding market for mobile ads.

mCms – the Mobile Content Management System

mCMS is our forms-based mobile content management system that allows us to create standard compliant content for mobile devices. With a wide, and growing selection, of predefined site templates, MORE creates rich content with text, images and video while maintaining a structured layout throughout the mobile site.

MORE is familiar with best practices for mobile content delivery and with mCMS we produce mobile web sites that are easy to navigate and look great in low-end as well as in high-end mobile phones.

Bluetooth

MORE has leading capabilities in the area of Bluetooth. As an exclusive partner with THE Bluetooth pioneer, BLIP Systems, MORE utilizes the leading technology available in the market.

BLIP Systems’ Bluetooth nodes (BLIP Nodes) provide a secure, easy to use and comprehensive channel for Bluetooth marketing and Bluetooth tracking. The nodes offer lots of bandwidth and versatility and are connected through the Internet to a web-based CMS tool that gives full campaign control.

With the java tool ‘BLIP Explorer’ the system can build java based applications with several features which are specifically built for Bluetooth distribution.