Vodafone becomes a client and together with MORE launches a new exiting project that changes the way people collaborate. Also, for the second year in row MORE experiences a growth of over 50%.

After over six years of collaboration MORE becomes strategic agency for Telia and see an explosive increase of production of applications. Also the economy around the world becomes a bit calmer and MORE sees a growth of over 50%. The year ends with MORE signing a framework agreement with Samsung and launching Telia’s much appraised application were you can record TV-programs from your iPhone.

The world’s economy staggers which affects MORE which has built for an aggressive growth and the Danish office is shut down. MORE launches their first mLearning case with Telenor Distribution, a method that now has over 70 completed projects. Clients include Nokia, Samsung, Volvo and Coop Norway who quickly became users of this service.

Scandinavia’s largest mobile agency is founded by Telenor when four companies emerges and creates More Mobile Relations. The same year MORE sponsors Cannes Lions, the world's biggest annual awards show for the creative communications industry and MORE together with Pepsi gives a much appreciated and crowded workshop. The year ends with MORE launching the world’s biggest Bluetooth installation at the English football team Everton’s arena, Goodison Park.

Active Loop Marketing is founded by Steinar Brændeland and Tõrve Indahl as an interactive agency focused on mobile marketing. The same year an agreement was signed with The Norwegian Post to develop a preference database.

And then there was MORE
Telenor New Business starts to investigate the opportunity to take part of mobile marketing.

Between 2005 and 2006 12snap-Lokomobil developed a technique for the use of MMS in marketing which Ericsson later used as a benchmark with mobile operators around the world. Also some of the first mobile application projects were born for clients such as Skyy Vodka long before the iPhone even were born. And Add2Phone expands by providing a platform for mobile internet to one of the first UK mobile advertising networks.

Lokomobil is acquired by one of the few international networks for mobile marketing 12snap and were named 12snap-Lokomobil. At the same time they also start working together with Add2Phone. 12snap and 12snap-Lokomobil collaborated on several campaigns for international clients such as Nokia and McDonald's and one of the most prominent clients were Pepsi who made several major international campaigns and pushed the limit of mobile marketing.

At the same time Add2Phone provides Turkcell with a large scale mobile advertising platform and 12snap-Lokomobil implement their first assignment for Telia, a customer they worked with since.

Scandinavia's first mobile agency is born when Martin Edwall, Mark Tierney and Patrick Dry starts Lokomobil and established the term ”mobile marketing” in Scandinavia. Before starting Lokomobil they were pioneers and were already doing mobile activities for the likes of Procter & Gamble. The basic idea was, and still is that technology is only an enabler for communication in a specific channel.