Other cases

• Festbook - Find your Facebook friends

  Every year in week 40 The Danish National Board of Health focuses on alcohol consumption. This year their campaign “Stop before 5” created by the advertising agency TBWA spoke directly to the 16-25-year-olds using social media including a mobile application developed by MORE.
  The challenge
  The campaign goal was to get young people to drink less [...] » Read more

• Mobile internet as a part of Twilight DVD-release

  How Egmont and Nordisk Film presented information and media via the mobile for 400 dedicated fans on a DVD release party.
  The challenge
  Prior to the official DVD-launch of the vampire blockbuster Twilight, the Norwegian distributor Nordisk Film/Egmont invited almost 400 dedicated fans to a special Twilight release party on Rockefeller Music Hall. To use mobile [...] » Read more

• I’m hunting You!

  What did Telenor do when they wanted to reach 2 600 sales people, located in 977 different stores, and learn them more about Telenors different products?
  The challenge
  The distribution network for Telenors services range from telecom specialists to consumer electronic stores, and the competition is fierce among brands in these stores. The sales force in [...] » Read more

• Book launch via the mobile - success for Gängkrig 145

  How to make young men buy books? That was the challenge that MORE had when Bonnierförlaget Wahlström & Widstrand was going to launch Jens Lapidus book Gängkrig 145, a graphic novel that probably would attract the target group. The answer is easy - you reach them via their most personal communication device - the mobile [...] » Read more

• Bring it alive, IT conference at your fingertips

  Many of the delegates, exhibitors and co-organizers at an annual IT conference in Denmark signed up for mobile services that gave them the news, entertainment and other information they needed to get the biggest bang out of the conference.
  The challenge
  IT- & Telestyrelsen (The National IT and Telecom Agency) wanted to integrate a number of mobile [...] » Read more

• Viking sites in Denmark enrich kids’ museum experience

  Joining a quest with a great Viking warrior, Thorsten Wolf Eye, is one of the many interactive IVR and SMS-enabled experiences that four Viking sites in Northern Jutland, Denmark, is successfully using to capture the imagination of children and young people - always a demanding audience.
  The challenge
  Four Viking sites that were very important locations during [...] » Read more

• Hold the popcorn, BioBluetooth now in CinemaxX

  Imagine targeting 33,000 people a week with targeted messages every week. That’s exactly what CinemaxX is enabling advertisers to do in its three theatres in Denmark. Using a combination of interactive Bluetooth technology, on-site advertising with backlit posters and other promotion concepts, advertisers are successfully reaching new audiences.
  The challenge
  Dansk Reklame Film wanted to offer advertisers [...] » Read more

• Mobile reminder to boost Lapponia-events

  By using sms-invitations Lapponia House, a Finnish house manufacturer boosted participation at their events.
  The challenge
  Lapponia organizes events regularly on their own exhibition areas and they wanted to make sure the events would gather a good crowd of potential house buyers. With print ads they reached large crowds but Lapponia was looking for a solution that [...] » Read more

• The power of knowledge, take a picture of your future

  In the increasingly competitive business of attracting and retaining students, Aalborg University deployed an usual concept that utilized QR tags and message decoding that appealed to more technically minded students.
  The challenge
  Aalborg University wanted to raise its profile among new students – in particular students with educating an interest in technology because of the university’s significant [...] » Read more

• No pain, SMS reminders improve immunization coverage

  By utilizing SMS to remind patients of the three injections required during a six-month period, both a week before the scheduled injection and the day of, CRF Inc. was able to ensure patients fulfill their vaccination schedule and receive proper immunization against specific diseases.
  The challenge
  CRF Inc. and More Mobile Relations offer vaccination reminder services for [...] » Read more

• Conquering the tourism market, VisitDenmark wins converts at LEGOLAND Windsor

  Longboats and Viking warriors were not the only thrills of the new Land of the Vikings at LEGOLAND Windsor during a recent campaign. Visitors were also invited to participate in a competition using mobile phones to name the origins of the Vikings and a chance to win a holiday in Denmark.
  The challenge
  During the 2008 season [...] » Read more

• The best and the brightest, Danske Bank recruits graduates through mobile campaign

  Attracting future leaders of your organization demands a less traditional, more innovative approach that appeals to today’s young graduates. Dansk Bank solved this with a two-punch solution – Bluetooth and a mobile portal – that successfully drove recruitment to their mobile graduate program.
  The challenge
  Along with other Danish companies, Danske Bank is competing to attract qualified [...] » Read more

• Riding the youth wave, Quiksilver stokes the loyalty program

  Choosing the right channel is often the most effective way to recruit new members. Quiksilver, a clothing, accessories and related products company with an active lifestye and board riding heritage, has a strong appeal to a youth market most likely to use mobile phones in new ways.MORE’s solution to combine the web, SMS and mobile [...] » Read more

• Much more than fizz: Pepsi pops open mobile marketing campaign

  Tie-ins, joint branding with other power brands and artists and in-store point-of-sales promotions using the mobile channel have been some of the ways Pepsi has raised impulse buying and strengthened its brand over the years. » Read more

• A rumor spreads: Festis “whispering” campaign hits it big

  Bucking traditional advertising approaches, Festis launched an innovative multiple mobile marketing campaign that invited people to forward a “secret” message and mobile coupon to their friends. » Read more

• At your fingertips: Helsinki mobile city guide

  A hub for people and businesses, the City of Helsinki’s online information site provides information for visitors and residents on everything from cultural events to bus schedules. » Read more

• Beautifying the brand: Maybelline draws thousands of product ambassadors

  In a brand-building campaign launched through a print ad in Cosmopolitan and supported by an SMS competition, Maybelline was able to attract more than 10,000 people to participate in the competition, plus 1,569 who opted to receive more information and develop closer ties as potential Maybelline ambassadors. » Read more

• Casting a line! North Sea Oceanarium reels them in

  Taking an aquatic experience and putting into one’s pocket sounds unlikely. But that’s exactly what the North Sea Oceanarium in northern Jutland is doing with its new mobile phone campaign. » Read more

• Goal! World’s biggest Bluetooth installation strikes at Everton Football Club

  With a captive audience of some 40,000 fans every time their team plays at the home field, the Everton FC seized on an unparalleled opportunity to enrich their fans experience at matches and build loyalty. » Read more

• UNLOAD THE BAGGAGE! Mobile marketing lightens up the Cannes Lions festival

  Delegates to the biggest creative communications convention on the French Riviera are subject to intensive information overload. But this year, a slew of more personalized mobile communications approaches from organizers helped delegates cut through the usual buzz and lighten their burdens. » Read more