Mobile Arena
Location- and event-based mobile marketing at stadiums, arenas and other large venues offers great opportunities for event-related communication and dialogue with the guest and visitors - before, during and after any major event.
“An arena or stadium event involves several hours at a specific location, providing excellent opportunities for wide reach to and high response from a specific target group.”
The arenas and stadiums can communicate directly, quickly and live with the visitors about the ongoing event being attended. By establishing a mobile relationship with the audience you can:
- Create awareness, engagement and loyalty
- Increase sales of tickets, food and drinks and merchandise
- Entertain and interact with the audience via competitions and vouchers, allowing you to fully exploit sponsorship agreements in an advantageous way
- Log statistics about audience interests and interactions in order to improve the arena experience and value proposition of coming events
In an arena or stadium, your visitors are a captive audience who are likely to spend several hours in the arena, hence providing excellent opportunities for both high reach and high response.
Marketing campaigns and mobile content will be distributed to the users when they are present within the mobile arena where the use of the Bluetooth technology allows for smooth and fast transfer of information to the audience’s mobile phones - free of charge for the users.
This concept has inspired the following cases:
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