Mobile Clubs
Customer loyalty is key to most marketing strategies as it allows companies to follow their customers, get feedback, make special offers and so on, strengthening the relationship with the customer.
“In some sectors an increase in loyalty of 2% is equivalent to a 10% cost reduction. A gain in customer loyalty of only 5% can lift lifetime profits per customer up to 95%.”
With the mobile phone it is possible to fully exploit the opportunities for building loyalty. The mobile number is personal and unique, and with number portability most people keep their number a long time. The user actively signs up to a given service, and the message can reach the customer at any time for one-to-one communication.
A Mobile Club provides customers with a targeted loyalty service that automatically informs people with news about products, services or companies of interest; customers can receive special offers and discounts, affect the product by participating in polls and so on. Special offers of preferred products enhances the overall value proposition of the product and increases the awareness and brand value of the company offering the product.
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