Mobile In-Store
Using the mobile phone to interact with customers while they are in the store offers a range of short- and long-term opportunities for both company and customer. By asking the customer to interact on specific offers, store operators can generate more business and develop a stronger relationship with their customers.
“Research has shown that more than 60% of all purchase decisions are made in the store.”
Customer responses while inside the store can create extremely valuable leads while at the same time providing enhanced customer service and better product value.
Customers can be asked to request the special offer of the week, participate in a competition, take a poll and receive rewards and so on. Asking permission to contact the customer again with relevant product information can ensure a long-term customer relationship that can be used to build customer loyalty.
Related pages
-
Mobile Strategy
In a rapidly changing market More Mobile Relations develops actionable strategies to help customers succeed with mobile strategies that extend and complement their existing marketing mix. » Read more
-
Mobile Clubs
Customer loyalty is key to most marketing strategies as it allows companies to follow their customers, get feedback, make special offers and so on, strengthening the relationship with the customer. » Read more
-
Mobile Sites
Today’s new handsets are capable of browsing the Internet or mobile websites. In keeping with this development, the last five years has shown a stunning increase in data usage. » Read more
-
Mobile Reminders
Who hasn’t forgotten a dentist appointment or an appointment at the hairdresser? We have busy schedules and a lot of things we want to do during the day. Keeping track of everything is growing challenge. » Read more
-
Mobile Campaigns
In the cutthroat business of marketing, it is no longer enough to get the sale; equally important is owning the relationship. Utilizing the media for marketing purposes is undergoing a radical change, putting media agencies, advertisers and other communicators in a situation where the traditional contact model between sender and receiver needs to be reinvented. Into today’s marketing mix, the mobile phone is claiming its place as a ubiquitous and dynamic communication channel. » Read more
-
Mobile Arena
Location- and event-based mobile marketing at stadiums, arenas and other large venues offers great opportunities for event-related communication and dialogue with the guest and visitors - before, during and after any major event. » Read more
-
Mobile Events
Events have three distinct phases: before, during and after.
-
Mobile Learning
Although related to eLearning and long-distant learning, mobile learning, commonly abbreviated to “mLearning,” refers to learning with mobile devices. » Read more
-
Mobile Recruitment
Attracting the best employees is challenging even in the best of times. For a new generation with a focus on less traditional values, an impressive title or good salary may no longer be enough. Rather, issues such as corporate social responsibility, company values, environmental policies, and so on are becoming increasingly critical. In such an environment, the brand values of a company play an important role. » Read more