The North Sea Oceanarium expands its mobile experiences
20090602 in News by Tina VestergaardThe brand new sperm whale exhibition at The North Sea Oceanarium has just premiered and the exhibition was opened in style when the centre’s protector Alexandra, Countess of Frederiksborg, arrived with her family. The two princes Nikolai and Felix were the first to experience the exhibition, and they had a big smile on their faces when “Dr. Hvaalspeck” told about the sperm whale.
The North Sea Oceanarium has already great success with its Bluetooth download wall, and the new exhibition also offers the guests mobile experiences. The visitors can download fun animated movies with the sperm whale and in addition the exhibition also involves the guests in a whole new way by asking them to submit their own suggestion about why sperm whales so often strands. The guests must submit their suggestion via SMS by sending the keyword Nordsø (North Sea) followed by the sub keyword hval (whale) followed by their suggestion to the short code 1231.
The most creative and innovative bids on why the sperm whales strands will be displayed on the oceanariums homepage. 10 year old Caroline was the first to submit and suggested that the sad whale probably get stranded because of a broken heart.
Related posts
-
Festbook - Find your Facebook friends
20100203 in News by Tina VestergaardEvery year in week 40 The Danish National Board of Health focuses on alcohol consumption. This year their campaign “Stop before 5″ spoke directly to the 16-25-year-olds using social media including a mobile application developed by MORE.
Read the full case story › » Read more -
Revealing the truth on mobile!
20091015 in News by Tina Vestergaard“The True Award” is a Danish award show celebrating the very best TV commercials. The show is held on the 23th October in Copenhagen, and the moment the winners are revealed it will be possible to see the winning commercials on the mobile phone - the service is provided by MORE.
Anyone who wishes to see [...] » Read more -
Highlights Mobile Marketing Forum
20090928 in News by Anders BørdeMobile Marketing Forum was this year held in Berlin. MORE was there to get inspiration and discuss common issues mobile marketing agencies are facing in a challenging advertising market.
Here are some highlights from a few of the brands that was present:Nike Turkey gave a presentation on Human Race 10K from last year. Mobile was one [...] » Read more
-
Mobile site for SF:s latest movie “Prinsessa”
20090925 in News by Pernilla HederströmFor a new release targeted towards the youth segment, Svensk Filmindustri chose a somewhat different way of marketing the movie than the traditional trailers at the cinema. The media that got the youth involved was definitely the mobile phone.
More created a mobile campaign site for SF Films latest movie release “Prinsessa” where visitors could read [...] » Read more -
I’m hunting You! How to reach 2600 salespeople
20090925 in News by Jan Inge TørringWhat did Telenor do when they wanted to reach 2 600 sales people, located in 977 different stores, and learn them more about Telenors different products?
The distribution network for Telenors services range from telecom specialists to consumer electronic stores, and the competition is fierce among brands in these stores. The sales force in these stores [...] » Read more -
MORE inspires with sponsorship
20090915 in News by Tina VestergaardWhen Post Danmark (The Danish Post) kicks off the event “Market Inspiration” on the 29th September in Copenhagen it is with MORE as the sole co-sponsor. The event focuses on media synergy and the 500+ participants can look forward to being inspired to how the future marketing might look like – among others in mobile [...] » Read more
-
First aid on your mobile with Røde Kors Førstehjelp
20090911 in News by Jeanette LunderHow do you act if your colleague is exposed for an accident or lose consciousness? A previous study* shows that 50% of business managers believe that their employees don’t know how to act if they find a colleague lifeless on the floor.
More Mobile Relations are in collaboration with Røde Kors Førstehjelp launching a 3 week [...] » Read more
-
3 and Santa Maria are giving you a hand with your barbeque
20090717 in News by Viktor JacobssonDuring the summer months barbequing is more or less the most popular way to cook your food.
And this year it will be more fun and easier to succeed with your barbequing. 3Grill is a mobile application where you can find new inspiration from over 80 different recipes, get barbeque tips, create shopping lists and [...] » Read more -
Mobile – connects your channels and adds value of total mix
20090710 in News by Anders BørdeScandinavian summer is here - as unpredictable as the advertising landscape seems these days. “We are seeing a burning platform full of opportunities” says Marcel Fenez, Global Director of Media and Entertainment in PWC. “Market will recover in 2010 but some channels will never get back to where it was – migration towards digital will [...] » Read more
-
Book launch via the mobile - success for Gängkrig 145
20090709 in News by Johan JonssonHow to make young men buy books? That was the challenge that MORE had when Bonnierförlaget Wahlström & Widstrand was going to launch Jens Lapidus book Gängkrig 145, a graphic novel that probably would attract the target group. The answer is easy - you reach them via their most personal communication device - the mobile [...] » Read more
Leave a Reply