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• If a picture is worth a thousand words – how much is 6 200 pictures worth?

  20100830 in News by Margrethe Bach-Evensen

  How can we use mobile technology to control the way our products and marketing material are displayed at the point of sale? That was the challenge that MORE got from Kraft Foods Norway, who had the need of centralizing and organizing all the documentation sent by their sales force working at retail stores spread all [...] » Read more

• Festbook - Find your Facebook friends

  20100203 in News by Tina Vestergaard

  Every year in week 40 The Danish National Board of Health focuses on alcohol consumption. This year their campaign “Stop before 5″ spoke directly to the 16-25-year-olds using social media including a mobile application developed by MORE.
  Read the full case story › » Read more

• Revealing the truth on mobile!

  20091015 in News by Tina Vestergaard

  “The True Award” is a Danish award show celebrating the very best TV commercials. The show is held on the 23th October in Copenhagen, and the moment the winners are revealed it will be possible to see the winning commercials on the mobile phone - the service is provided by MORE.
  Anyone who wishes to see [...] » Read more

• Highlights Mobile Marketing Forum

  20090928 in News by Anders Børde

  Mobile Marketing Forum was this year held in Berlin. MORE was there to get inspiration and discuss common issues mobile marketing agencies are facing in a challenging advertising market.
  Here are some highlights from a few of the brands that was present:

  Nike Turkey gave a presentation on Human Race 10K from last year. Mobile was one [...] » Read more

• Mobile site for SF:s latest movie “Prinsessa”

  20090925 in News by Pernilla Hederström

  For a new release targeted towards the youth segment, Svensk Filmindustri chose a somewhat different way of marketing the movie than the traditional trailers at the cinema. The media that got the youth involved was definitely the mobile phone.
  More created a mobile campaign site for SF Films latest movie release “Prinsessa” where visitors could read [...] » Read more

• I’m hunting You! How to reach 2600 salespeople

  20090925 in News by Jan Inge Tørring

  What did Telenor do when they wanted to reach 2 600 sales people, located in 977 different stores, and learn them more about Telenors different products?
  The distribution network for Telenors services range from telecom specialists to consumer electronic stores, and the competition is fierce among brands in these stores. The sales force in these stores [...] » Read more

• MORE inspires with sponsorship

  20090915 in News by Tina Vestergaard

  When Post Danmark (The Danish Post) kicks off the event “Market Inspiration” on the 29th September in Copenhagen it is with MORE as the sole co-sponsor. The event focuses on media synergy and the 500+ participants can look forward to being inspired to how the future marketing might look like – among others in mobile [...] » Read more

• First aid on your mobile with Røde Kors Førstehjelp

  20090911 in News by Jeanette Lunder

  How do you act if your colleague is exposed for an accident or lose consciousness? A previous study* shows that 50% of business managers believe that their employees don’t know how to act if they find a colleague lifeless on the floor.

  More Mobile Relations are in collaboration with Røde Kors Førstehjelp launching a 3 week [...] » Read more

• 3 and Santa Maria are giving you a hand with your barbeque

  20090717 in News by Viktor Jacobsson

  During the summer months barbequing is more or less the most popular way to cook your food.
  And this year it will be more fun and easier to succeed with your barbequing. 3Grill is a mobile application where you can find new inspiration from over 80 different recipes, get barbeque tips, create shopping lists and [...] » Read more

• Mobile – connects your channels and adds value of total mix

  20090710 in News by Anders Børde

  Scandinavian summer is here - as unpredictable as the advertising landscape seems these days. “We are seeing a burning platform full of opportunities” says Marcel Fenez, Global Director of Media and Entertainment in PWC. “Market will recover in 2010 but some channels will never get back to where it was – migration towards digital will [...] » Read more