Posts tagged 2008

• The power of knowledge, take a picture of your future

  In the increasingly competitive business of attracting and retaining students, Aalborg University deployed an usual concept that utilized QR tags » Read more

• No pain, SMS reminders improve immunization coverage

  By utilizing SMS to remind patients of the three injections required during a six-month period » Read more

• Conquering the tourism market, VisitDenmark wins converts at LEGOLAND Windsor

  Longboats and Viking warriors were not the only thrills of the new Land of the Vikings at LEGOLAND Windsor during a recent campaign. » Read more

• The best and the brightest, Danske Bank recruits graduates through mobile campaign

  Attracting future leaders of your organization demands a less traditional, more innovative approach that appeals to today’s young graduates. » Read more

• Pepsi

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• A rumor spreads: Festis “whispering” campaign hits it big

  Bucking traditional advertising approaches, Festis launched an innovative multiple mobile marketing campaign that invited people to forward a “secret” message and mobile coupon to their friends. » Read more

• UNLOAD THE BAGGAGE! Mobile marketing lightens up the Cannes Lions festival

  Delegates to the biggest creative communications convention on the French Riviera are subject to intensive information overload. But this year, a slew of more personalized mobile communications approaches from organizers helped delegates cut through the usual buzz and lighten their burdens. » Read more