Posts tagged IVR

• Much more than fizz: Pepsi pops open mobile marketing campaign

  Tie-ins, joint branding with other power brands and artists and in-store point-of-sales promotions using the mobile channel have been some of the ways Pepsi has raised impulse buying and strengthened its brand over the years. » Read more

• Pepsi

  › Read more » Read more

• A rumor spreads: Festis “whispering” campaign hits it big

  Bucking traditional advertising approaches, Festis launched an innovative multiple mobile marketing campaign that invited people to forward a “secret” message and mobile coupon to their friends. » Read more