Posts tagged Mobile content

• Much more than fizz: Pepsi pops open mobile marketing campaign

  Tie-ins, joint branding with other power brands and artists and in-store point-of-sales promotions using the mobile channel have been some of the ways Pepsi has raised impulse buying and strengthened its brand over the years. » Read more

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• Casting a line! North Sea Oceanarium reels them in

  Taking an aquatic experience and putting into one’s pocket sounds unlikely. But that’s exactly what the North Sea Oceanarium in northern Jutland is doing with its new mobile phone campaign. » Read more