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Efficient marketing with mReach

We have several platforms for various types of mobile advertising and CRM. DNA in Finland chose to use mReach wich is our latest product.

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Customer relations
DNA uses MORE’s mobile marketing platform for various customer loyalty building and cross- and up sell activities. MORE platform allows DNA to segment their subscriber base and provide relevant information to each target group. The campaigns can be one way push campaigns or interactive dialogues with the subscribers. DNA can implement the campaigns independently through a simple-to-use web interface or let MORE manage the campaigns. For some of the DNA’s subscription based entertainment services, MORE platform is used to provide a restricted access for the journalist to input the entertainment content, that is sent to the opted in subscribers automatically.

The MORE platform is also deployed in event driven campaigns. Examples of such deployments have been an automatic welcome message which is sent to all new DNA subscribers or a low balance reminder which sent to a prepaid subscriber whose prepaid balance is about to end.
Mobile Advertising
DNA is using MORE’s mReach platform which is designed for mobile operators to monetize their opt-in database. mReach encompasses the entire mobile advertising value chain, from defining the ad inventory and delivering the ads, to generating detailed reports. mReach enables, for example, the following:
  • Operation of opt-in and profile database
  • Using several opt-in registers to build a sellable opt-in database
  • Synchronization of the opt-in database with the master CRM
  • Planning, managing and tracking campaigns over web interface
  • User role for external ad sales partners to review the opt-in inventory and plan target groups
  • Outbound (push) advertising campaigns
  • Response management, in which end user responses are stored in the profile database
  • Reporting. Generates detailed reports on ad delivery and responses or click-through on mobile landing pages
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The mReach plattform

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