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Nokia took a retail sales training to the next level with MORE

Nokia needed to increase the engagement of the retail salesmen in the stores, because it is the retail salesman who speaks with consumers and puts the Nokia device in their hands.

concepts, education, mobile learning, mobile web, production, sms, social media, strategy

A new way of training
Nokia Norway wanted a new approach to train retail sales people for Nokia phones and Maps. MORE knew that it required a constant effort to get attention of retail salesmen having numerous products and brands to sell. It was clear that learning program must be engaging and enjoying.

MORE created a mobile learning concept where sellers followed a journey of Liisa (fictive figure). She travelled across Norway using N97, N86 and Nokia Maps as her guide. She gave a personal touch to the dialog with the sellers. She dispensed new information and tested their product knowledge over the mobile medium.
Now make it social
On the Facebook page following the campaign the salespeople could see additional images from her trip around the country. They could also read her reviews for the featured products and services, and interact with her asking questions, give likes etc.

The daily participation was designed very easy for a salesman. The minimum daily learning interaction took about 3 minutes. All in all the mobile learning was a most effective way to capture sellers’ attention for Nokia brand in the hectic retail environment over three week period.
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case-Nokia-Mega

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