Give employees “hands on” experience by mobile interaction
Telenor had in it's thorough brand strategy outlined four pillars building the fundament for the strategy. In a workshop MORE was briefed on these focus areas and a number of business managers gave input on what “learning points” they found most important for the mobile learning program.

Story-board developed around Sören
Based on input MORE could start developing the training program. The creative story was built around Sören – an entertaining character being used in Telenors TV commercials.  Two exclusive Sören films where produced to put some extra flavour to the program.

The program ran over three weeks. Monday through Thursday participants were exposed to a situation – a question and three alternative answers. Every right answer was awarded with 100 points and a high score list was updated in real time. Every Friday a weekly Quiz was run. Questions should be answered as quickly as possible ...unfortunately some owners of “slow handsets” found it a bit unfair... anyhow the winners could celebrate nice prizes. Main prize was to participate in the next real Telenor TV commercial together with Sören.