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Breaking the sound barrier at Way out West

Telia is the main sponsor of one of the biggest music festivals in Sweden. But how do you communicate with the 32 000 screaming fans? How about utilizing a channel that a majority of them are using all the time? Can you guess what it is? It’s not the fax machine!

campaigns, concepts, crm, design, events, focus groups, marketing, mobile integration, mobile web, production

It’s hip to be square!
Yes, you guessed right – it’s the smartphone. And what better way of communicating with the fans than helping them have even more fun at the festival? MORE took action and produced a wide array of services, games and contests based on the fans scanning QR codes that could be found throughout the area. Who ever said QR codes are square?
QRazy efficient marketing
There’s a trick to using QR codes – we call it location relevance. Sounds exciting doesn’t it? Well – it is! You need to catch the user at the right time and location or you won’t get a single scan. And of course – you can’t disappoint the user with bad content.

This is why MORE choose to deliver a mix of information services about events relevant to where the QR was scanned, coupled with contests and pure entertainment. All relevant to the user. All branded Telia. All in the spirit of the festival.
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