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Keeping the edge in a seriously crowded segment

As a TV consumer it can be hard to choose which operator best suits your needs. That little extra service, that edge, can be what tips the scales to a certain operator’s favour. Telia realised this – and MORE delivered.

android, apps, concepts, design, ipad, iphone, mobile utilities, production, strategy, workshops

The perks of being a multi-segment operator
Telia has always been in the forefront of telecom – they were the first operator in Sweden to offer the iPhone and they were first to produce their own apps. Seems only natural that they, as both a Digital TV and mobile operator, would merge these segments to create an even better end-user experience.
Never missing your favourite show again
So what can you offer people in their smartphones to help them with their TV viewing? Telia came to MORE with a thought – what if you could control your digital set-top box at home from your phone?

A novel idea that soon turned into an advanced yet easy to use app containing the actual tv-guide from the user’s individual set-top box allowing you to browse programmes and schedule recordings. It even works as a remote control, should you loose the one you have.

Telia Spela In is available on for Android, iPhone and iPad and is continuously improved with new features.
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