Before the smartphone
Back in 2004 MORE was one of the few agencies in Sweden that focused on the mobile. Telia were early to realise the importance of the mobile channel in marketing so we bonded early and started what was to be a long lasting relationship wich still stands strong.
The main channel for mobile marketing in these days were SMS and MMS – and for Telia we sent millions of them, a lot of straight marketing but also a lot of games and contests. There wasn’t much of a mobile web to speak of but we made due with what the phones of the day could handle and this is when we started producing the first mobile sites using WAP.
When the iPhone made its debut in 2007 things started to take off. Since then things have accelerated and now MORE has a corporate partnership agreement with TeliaSonera Group.
In Sweden we take care of the mobile segment of most external Telia marketing with between 15 and 20 productions anually. Globally we have produced a wide array of mobile solutions including, among other things, self service applications, QR code scanners, teleconferencing tools and mobile surveying platforms.
In short – it’s a match made in heaven!