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Revealing the stats with TeliaSonera Trends

Do you check your mobile phone during coffee break? How will you celebrate new year? Are you happy with your current cell-phone coverage? You, of course, know the answers to these questions. Image you had the power to find out what other people would answer – no matter where they are – all at the push of a button…

android, apps, blackberry, concepts, crm, design, iphone, mobile utilities, mobile web, production

Print is so 2009
TeliaSonera is a pioneer of the telecom industry, one of the inventors of mobile communications and founders of GSM. With some 160 million subscribers in their operations from Norway to Nepal they have a lot to benefit by exploring current trends among their customers. Information is gold and showing that you have it sends a powerful message.

In the past TeliaSonera had published a printed ”Trend Report” annually which showcased the latest findings in the mobile world for all to see. Nice! But not very flexible or environmental. Another downside was the freshness of the statistics – the mobile world moves at the speed of light and a printed publication will be old by the time it was shipped.

The challenge was clear; how do we make Trend Report interactive and up-to-the-hour relevant?
Statistics in your pocket
Moving Trend Report to the interactive world was a good idea which lead to many new possibilities. Not only could you present fresh statistics to the public but you could now also collect new statistics from the very people reading it. Genious!

Said and done – MORE Stockholm together with Springtime developed a powerful surveying platform for creating surveys and extracting statistics. To connect to the platform we developed a set of easy to use client applications for iPhone, Android, Symbian, Blackberry, mobile web and desktop web. All easily manageable by TeliaSonera themselves.

TeliaSonera Trends is now live in 14 languages spanning 17 markets in 12 countries across Europe and Asia. That’s a lot of numbers. That’s a lot of people. That’s a lot of statistics right in your pocket.

Visit the official Trends website here.
Read more

TeliaSonera Trends from MORE Mobile Relations on Vimeo.

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