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Telenor’s new channel for
customer interaction

Some time has passed since the web came up as the newest channel for customer interaction. Telenor Sweden came to the conclusion that the time is right to re-invent and expand their customer’s self-service possibilities – this time on a smaller screen, but as we always say at MORE: “don’t shrink – re-think!”

android, apps, concepts, crm, design, eye tracking, focus groups, iphone, marketing, mobile utilities

My Pages in the mobile
The project started in Telenor’s department of customer support. The ambition was to take out services and status updates from “Mina sidor” (“My Pages”) on the web and present them in an app environment.

During scoping phase (e.g. Focus Groups) it was clear this app should not only be launched as a “Mina Sidor”-app but a broader app covering a range of services, offers and interaction.

A spot on user interface (inspired by sport apps such as Nike+) gives you a quick overview of your mobile spending. Nice infographics shows your historical usage and info about your invoice. Price plan, offers and FAQ are only one click away!
It’s not all about technology…
It’s about collaboration and people. The anchoring process and establishing a holistic project team with 4 different working teams (Design/Usability, User Input, Development and Go-to Market) resulted in a very efficient project and a great app.

Success!
After the launch for iPhone and Android, downloads and repetitive usage has been far above expectations and new functionality has continued to be developed. The Telenor app is here to stay – and MORE is the proud partner.
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